The next feature we are designing is campaigns.
Campaigns are scheduled updates to your product description pages so you can better fuel brand relevance and loyalty. Imagine an upcoming event, like black Friday or your new holiday campaign. Most likely your social channels, emails and homepage all reflect the same messaging. But what about your PDP?
Instead of seeing a continuation of the message that brought them to this product, your customers are likely seeing evergreen copy created months (maybe even years ) ago. This creates a pause, just long enough for doubts to set in. Enough time for the customer to leave without making a purchase.
Our goal with campaigns is to enable better alignment with your other marketing campaign efforts. By taking a set of products and aligning the copy and imagery to reflect the full purchase cycle, you create a more meaningful connection with your customers and increase their desire to purchase. Better yet, you increase their brand loyalty, because you’ve shown that you care.
How campaigns will work in Pagemunk.
We’re currently focusing on the ability to schedule campaigns, but in the future, you could create campaigns around personas, A/B testing or using triggers such as low inventory or increased popularity. For now, setting a schedule will allow you to create new PDP copy for your campaigns and plan when it will run. Once a campaign ends, the PDP page will revert back to your evergreen copy. You’ll also be able to add a due date for the campaign so your team can track progress.
Which brings us to your team. Adding collaborators increases accuracy. Team members can either help create content or simply provide feedback or a thumbs up (our version of approval).
All your campaigns will appear on the single campaign page. Here you’ll see high-level details such as active and scheduled campaigns, drafts, etc. We are also working on how to display the success (or failure) of a campaign. The grey area on the right is TBD, but we are thinking it’s where we’ll show actionable insights or awards, like “highest performing campaign.” or actionable insights. Awards could be “Highest performing campaign.” It could also be where we simply draw attention to active products that need attention because sales are down.
Lastly, the campaign view should mimic the regular product view. The only difference is the focused collaboration and analytics associated with that campaign. Some of the features include:
- Collaborating on individual products but also the campaign as a whole
- Asking for and giving a thumbs up (making sure everyone is on-board with the content)
- Launching the campaign (we are working on wording here — because the campaign is scheduled, are we launching it or just submitting it? Technically it’s not launched until the schedule runs, but there is a point where the creator of the campaign activates the countdown)
- Of course, editing the content. Changes here do not impact the evergreen product content.
- Viewing analytics associated with a running campaign.
Quick Update on progress
We’ve officially launched the Pagemunk app! It’s very minimal, but it is available to be installed. The goal for now is to work closely with a small group of customers to connect with real store data. This will help us better prioritize our next set of features. This phase is by invite only and I’ll be reaching out to folks incrementally. If you don’t hear from me but are interested in participating, please let me know.